New Xerox printer offers colour printing at a low cost
For budget-conscious small and mid-sized businesses that want to benefit from vivid, professional quality colour documents, Xerox has launched a low-priced A4 colour laser printer.
The new Xerox device is ideal for businesses that print their own marketing collateral and customer communications. It's proven that printing in colour increases readers' attention span and recall by 82 percent. In addition, using colour in sales brochures and other customer communications can help increase sales by up to 80 percent.
Starting at only £335 the Phaser 6280 delivers high-quality prints at up to 25 pages per minute in colour and 30 pages per minute in black and white. It produces exceptional image quality in 600 x 600 x 4 dpi resolution with colour prints that are Pantone colour approved, and in true Adobe Postscript 3. Xerox's energy-efficient Emulsion Aggregation High-Grade Toner also ensures the device needs less toner on the page than when traditional toner is used. With a 256MB memory and 400MHz processor as standard, a monthly duty cycle of 70,000 pages and a first-page-out time as fast as 10 seconds, the Phaser 6280 can handle complex documents with real ease.

"Xerox continues to shatter the perception that high-quality colour printing is a luxury only large businesses can afford," said Darren Cassidy, director and general manager, Office group, Xerox UK, "The Phaser 6280 is designed for customers looking to benefit from the proven impact of colour in everything from sales proposals to promotional hand-outs. The advantage of cost-effective, efficient colour is no longer limited to big companies."
The printer also includes a standard paper tray, which takes up to 250 sheets of paper, and prints on a wide variety of media types and sizes including labels, card stock, business cards and envelopes. With optional high-capacity print cartridges, yielding up to 7,000 impressions per black cartridge and 5,900 for colour cartridges, the Phaser 6280 can deliver an even lower cost-per-print for higher volume users.
As part of the Xerox Green World Alliance recycling programme, the toner cartridges and routine maintenance supplies are recyclable. Xerox also recycles used cartridges for its customers at no extra cost, simplifying the process. The duplex/ networked version of the printer is Energy Star compliant and automatically produces two sided prints, helping customers reduce waste and greenhouse gases.
The Phaser 6280 is compatible with Microsoft Vista, Mac OS (versions 10 and higher) and various Linux systems. It is available immediately in the UK from Direct Marketing Resellers and E-Tailers, IT Resellers, Xerox Concessionaires and Corporate Resellers.
It can be obtained through Xerox's pay as you go 'toner out' option and PagePack/ eClick, cost-per-page contracts for small to medium-sized businesses and large enterprises respectively. PagePack and eClick contracts include consumables, supplies and servicing to enable customers to drive overall costs down in the office through better control of running costs.

For information on Xerox products, call 0870 873 3873 or visit www.xerox.co.uk