|ARJOWIGGINS UNVEILS MAJOR REJUVENATION OF RIVES COLLECTION
Arjowiggins Creative Papers has announced the rejuvenation of the Rives Collection - a distinct and daring range of modern papers combining elegance and quality.
The re-launched range, which is fully FSC certified, will provide a full creative toolkit of unique print effects, textures and finishes to create impactful communications through the introduction of:
• Four new textures including Tweed, Dot, Basane and Shetland - all of which have been inspired by trends hitting this year's autumn / winter catwalk shows
• A new deep, elegant colour palette including Le Rouge (a glamorous red), Le Noir (a dramatic black) and Le Bleu (an intense blue)
• The incorporation of Sensation as a sub-brand within the Rives Collection, offering two unique matt and gloss finishes with amazing drying
• A new premium 100% recycled textured and Sensation grade in bright white shade
Continuing the longstanding relationship between the Rives Collection and the world of high fashion, Arjowiggins Creative Papers has teamed up with top fashion photographer Iain Crawford (www.iaincrawford.com) to launch a global marketing campaign.
To showcase the chic textures and print effects of the range Iain Crawford has created an exclusive photoshoot featuring two models in their own performance fashion show inspired by the photographer's trademark style combining explosive paints in bold colours with simple and elegant white fabrics, clothes and accessories. A new teaser video capturing the 'Think Chic' catwalk show is also available to download now via the link http://bit.ly/d5EHVM.
The new brochure and video are part of a range of prestige tools to promote the paper collection including a new swatchbook and mailer. Online advertising and an updated website will also maximise digital channels to trigger interest in the rejuvenated range and to engage designers and printers.
As well as introducing a collection of modern textures, colours and finishes, a significant focus for the rejuvenation has been to build on the green credentials of the FSC certified range with the introduction of a market-leading new premium 100% recycled textured and Sensation grades.
Gilles Pelissier, Marketing Director at Arjowiggins Creative Papers, comments: "The world of fashion has a crucial influence on the paper industry. The rejuvenation of the Rives Collection reflects how we draw on the latest season's trends, styles and colours to inspire new ideas in paper. In driving forward new product innovation we remain focused on combining style and creativity with unrivalled environmental credentials to ensure we are able to deliver an innovative yet sustainable solution for designers, printers and end users. By providing a choice of unique print effects and improved drying times we are confident that we have created a high quality range of modern papers ideal for a variety of applications from advertising and promotion to business stationery."
For more information on the campaign and the Rives Collection visit www.rivespaper.com