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2M PRINT LAUNCHES NEW SMILEY HIPPO PHOTO BOOK BRAND






Norwich digital printer, 2M Print Limited, has announced the launch of its new consumer photo book business, Smiley Hippo (www.2mphotobooks.com).The company has installed TAOPIX Photobook software in order to incorporate the Photo book design, payment integration and back office processes. It plans to route all production through its HP Indigo 5500 presses.2M Print Director, Mark Hipperson, comments: "After producing photo books and other photo gifts for three years without any user friendly, dedicated software, we quickly became aware of the changing needs within our customer base; clients wanted quick, easy to use software that would allow them to be creative and also build a book in minutes.""We looked at the market carefully and, based on own and our customers' requirements, decided that the TAOPIX solution gave us everything we were looking for. With TAOPIX we can now target four key areas we have identified as potential revenue generators; the consumer, professional, education and business sectors. Smiley Hippo is our dedicated platform for the home user and we plan to launch more bespoke brands for our professional and educational customers, as well as launching a dedicated branding service to a select number of clients."Adds Neil Bather, MD for TAOPIX UK: "2M has truly embraced the multiple branding capabilities of TAOPIX and produced a really consumer friendly brand with Smiley Hippo. The flexibility of TAOPIX and the creative flair of the team at 2M have combined to produce a great range of photo book and calendar keepsakes." web: www.taopix.com