Arjowiggins Graphic, a manufacturer of environmental paper solutions, has developed a new mailer campaign to raise awareness of Earth Hour, which takes place on the 26th March.
Earth Hour asks people across the globe to turn off lights for one hour on the 26th March at 20.30 to highlight the damaging effects of climate change. The campaign has been running since 2007, when it started in Sydney, Australia, and participants from 128 countries across the globe now take part.
The turning off of lights is symbolic of the need to save resources and reduce emissions that is affecting businesses the world over. Arjowiggins Graphic's mailer encourages recipients to take part in Earth Hour and also asks them to consider switching to recycled papers to prove their commitment to sustainability.
The mailer has been printed on Cyclus, a paper produced from 100% recycled fibres, which results in significant savings for the environment in comparison to printing on non-recycled paper. For example, each tonne of Cyclus that is made uses 60% less water than virgin paper and, by using waste paper rather than timber in the manufacturing process, energy consumption is reduced by 80%.
By using recycled stocks companies are able to make an instant impact on their CSR balance sheets. At a time when CSR policies are more and more in the public eye Arjowiggins Graphic provides the tools that allow businesses to make the correct choices in paper selection. The environmental calculator found on the website - www.recycled-papers.co.uk - can tell businesses exactly how printing on recycled materials can reduce consumption of the worlds natural resources.
Angela DeVorchik, Operational Marketing Manager at Arjowiggins Graphic comments: "Earth Hour is now a global event and we wanted to help support the great work that this organisation is doing to raise awareness of climate change. By sending this mailer to 4000 companies we hope to educate them about Earth Hour and also provoke a reaction in their purchasing decisions that will have positive environmental effects and strengthen their own CSR policies."