Konica Minolta’s revolutionary High Chroma toner bizhub

Konica Minolta Business Solutions (UK) Ltd has launched the bizhub PRESS C70hc, the company's latest high speed digital colour system to use Konica Minolta's revolutionary High Chroma toner, designed to simulate the colour palate of an RGB monitor using CMYK print process. The High Chroma output offered by the bizhub PRO C70hc will greatly benefit graphic arts companies, commercial printers as well creative professionals that want to replicate the RGB colour palate in printed materials.

Such areas to benefits from this world leading technology for example, would be in the production of photobooks. "The photobook market for Western Europe in 2010 was estimated at 17.3 million units worth €512 million, and the UK market at 1.3 million units, demonstrating the huge potential growth in the photobook market sector for the commercial print sector. Our bizhub PRESS C70hc is well positioned to meet the demands of this market for both the commercial print and photographic sectors", states Jonathan Wilson, Market Development Manager for Konica Minolta Business Solutions (UK).

Tonal range and media capabilities position the bizhub PRESS C70hc as the output device of choice for the graphic arts market. When combining the bizhub PRESS C70hc with Konica Minolta's SaaS (Software as a Service) enabled photobook solution, the company can offer commercial printers and the digital print for pay market a solution that minimises capital expenditure but maximises revenue generation from the first sheet out. Combining cutting edge software and game changing hardware, Konica Minolta's solution is the evolution the professional print market has been waiting for.

A key aspect of the bizhub PRESS C70hc feature set is its RGB workflow flexibility, providing seamless integration with colour setup and colour conversion. With its unique High Chroma toner technology and its capabilities in reproducing the RGB range, Konica Minolta has shown a clear understanding of what copy shops, commercial printers and in-plant operations need for printing variable data items, marketing collateral, computer graphics, brochures, business cards, labels or POS material.

High Chroma toner's most important feature is its ability to reproduce more of the standard RGB range than was previously possible. The new bizhub PRESS C70hc closely replicates colours displayed, for example on a calibrated monitor. The HC toner is derived from Konica Minolta's world leading Simitri HD toner technology and features much higher colour saturation than is possible with the conventional CMYK process.

Jonathan Wilson continues, "Our new High Chroma technology can produce high impact quality colour work, for example point of sale materials, in short runs on demand. For the graphics design market this means that what you see on your screen is what you get in print. Complicated conversion processes from standard RGB into CMYK are a thing of the past. The new bizhub PRESS C70hc combines outstanding colour output with impressive media flexibility and comprehensive inline finishing options."