Envelope Design Is Key When Planning Cross-Media Campaigns

It's no secret that to effectively promote to customers today, direct mail needs to be combined with online marketing, enabling companies to track and improve the return on investment (ROI) of marketing campaigns. So much planning goes in to cross-media campaigns but the envelopes design is often overlooked, leading to thousands of mailings landing on doorsteps but never getting opened.

Leading mailing equipment supplier AMS has been specialising in the supply of envelope printers for over 20 years. The latest in their range is the digital M1 envelope printer which can produce professional and attractive full colour print, improving the likelihood of envelopes being opened.

A great feature of the high speed M1 printer is that, unlike existing printers, it can print on window envelopes so postal mail shots can be branded with logos, barcodes, postage paid impressions, message lines and images. This innovative printer also enables portrait envelopes of all sizes to be printed full bleed, edge to edge at a rate of 9,000 DL envelopes per hour, producing high quality, cost effective imaging.

Kevin McPheat, Managing Director of AMS, said "When planning cross-media campaigns, envelope design is key. Direct mail has a growing importance and an effective envelope design can really help to increase response rates and build brand recognition. AMS's newest printer, the M1, uses revolutionary Memjet ink technology (that costs substantially less than toner with no drums or fusers to replace), and has a dramatic impact on how colour printing can be used in promotional marketing activities."

Another great benefit of the innovative M1 professional desktop printer is that it gives users the freedom to print the exact amount of envelopes on-demand, eliminating the need to hold stock or charge set up fees. The single fixed printhead produces 1600dpi colour graphics in a single pass and holds five individual 250ml ink cartridges for long run times.

The M1 colour printer costs under £13,000 and is available from AMS directly, for further information call 01992 460 111 or visit the website on www.ams-gb.com