Canon has become a member of the UK Two Sides organisation and supporter of the Two Sides and Print Power campaigns which promote the sustainability and effectiveness of print media in a multi channel world.
The goal of the campaign is to promote the responsible production and use of print and paper, and dispel common environmental misconceptions by providing users with verifiable information on why print and paper is an attractive, practical and sustainable communications medium.
Canon brings to the campaign its unique commercial perspective, wide experience and insight into the role of modern print media. This is supported by the findings from Canon's fourth Insight Report, 'The Bigger Picture', which followed a comprehensive research study of business professionals with responsibility for procuring print. The research was first published at drupa 2012 and now forms an important part of Canon's marketing strategy.
Mark Lawn, UK and European Marketing Director, Canon Europe, states; "Our research has given us a real in-depth understanding of customers views on the value of print and the role of digital print within a multi-channel communications mix and how print can enhance the value and returns of marketing campaigns. We continue to explore how end users perceive print providers now and how the needs of buyers will evolve in the next few years. We must all understand what print providers can do to encourage greater use of print and how printers can help brand and marketing professionals 'do more with less'. We see the Two Sides and Print Power campaigns complementing our strategy and are pleased to support the aims of the campaigns which we see delivering tangible results.
Martyn Eustace, Director of Two Sides and UK Country Manager for Print Power, responds; "It's great to see Canon, an organisation very much at the forefront of printing technology, supporting our campaigns. We're currently having great success, supported by magazine and newspaper publishers, with our £2.5 million 'No wonder You Love Paper' campaign, aimed at changing consumer perceptions about print and paper's sustainability. The Print Power magazine, which promotes print's unique effectiveness as part of multi-media campaigns, is now established as a must have magazine for Brand Owners and Media Decision Makers. Canon's support for these campaigns, and our ability to collaborate with them, will be invaluable."