Favini arrived at the Luxepack exhibition in Monaco with a big bang - or perhaps we mean squeeze - for the launch of CRUSH, a completely new paper dedicated to the packaging industry.

CRUSH stands apart from the market as being the first and only range paper made with by-products from organic products replacing as much as 15% of traditional wood pulps

After hundreds of hours of research and fine tuning, Favini has managed to transform process residues from corn, citrus and kiwi fruits, olives, almonds, hazelnuts and coffee beans into extraordinary paper in high fashion colours inspired by nature - and each with a distinct touch created by the differences between the types of material.

CRUSH brings new life to residues from organic products that would normally be processed as fillers in animal food and fertilisers or simply dumped in landfill. Using Favini's unique patented capabilities these by-products are reborn as a new raw material for making high quality paper. At a time of increasing resource scarcity, using these materials relieves pressure on forest resources and gives them an extended life of up to five time - this being the typical number of times a high quality paper is recycled.

In line with Favini's commitment to support the environment, this new paper is FSC certified, made with 100% green energy (the electricity is generated in Favini 's own hydroelectric plant) and contains 30% post-consumer recycled fibre.

Development of this new range of ecological paper is the natural progression of Favini's know how from the production of Shiro Alga Carta, the patented paper that Favini manufactures using the excess seaweed growing in endangered lagoon environments.

For brand owners, packaging a product using CRUSH provides a new approach to the increasingly eco sensitive consumer, with a special story combining with an on trend fashion pallet and a set of papers with unique touch. For sophisticated and luxurious packaging, Crush gives real stand out power.

Rest assured that CRUSH also does the simple things well - optimal levels of performance in printing and other processes, making CRUSH ideal for various applications - shopping bags, labels, packaging, and any variety of creative communications

CRUSH comes in seven colors associated with each of the seven raw materials: Corn, Citrus, Kiwi, Olive, Almond, Hazelnut and Coffee. There are 4 grammages optimised for packaging - 120, 200, 250, 350.

The production process and the product are protected by European patent. In addition to the items offered in the range, Favini is ready to collaborate with anybody who wishes to create a paper from their unusual materials.