HP Advances Digital Printing Capabilities for Packaging and Folding Cartons

HP has introduced new end to end workflow solutions and product enhancements that span the HP Indigo portfolio for labels, folding cartons and flexible packaging to help converters improve efficiency and accommodate high value applications.

This reinforce HP's leadership in the labels industry, which is also validated by rapidly increasing installations of the HP Indigo WS6600 Digital Press at new and existing customer sites over the past year. Converters are taking advantage of the press's productivity for medium run label and packaging printing, with print quality surpassing that of conventional printing .

HP's momentum across the labels and packaging industry continues, with more than 50 companies around the world now producing folding carton and flexible packaging on HP Indigo Digital Presses. In addition, more than 100 customers have agreed to purchase the HP Indigo 20000 and 30000 Digital Presses, including 10 of the largest flexible packaging converters in the world and several multinational folding carton converters. First installations of the presses are planned for the end of 2013.

Enhanced quality and flexibility - HP continues bringing to market product upgrades that improve automation, workflow and production efficiency while expanding the range of applications.

The new HP SmartStream Labels and Packaging Print Server, version 4.0, powered by Esko, is a solution for simplified colour management and automated job preparation. This new colour engine transforms existing processes by automating common procedures that are time consuming. The result is quick and accurate colour management with fewer manual workflow steps required for efficient, high quality printing. For added flexibility in file preparation, the solution also includes new imposition and variable data tools, including dynamic marks.

This new solution will be available in September at Labelexpo Brussels as an upgrade for all HP Indigo WS6000 and WS4000 series Digital Presses, permitting existing customers the ability to protect their investment in HP Indigo equipment.

New end to end solution for label production with the HP Indigo 20000 - To help HP Indigo users expand their range of applications, HP is working together with AB Graphic, Int. on new end to end solutions for label converting on a wide web. AB Graphics' Digicon 3000, designed specifically to support the HP Indigo 20000 Digital Press specifications, will be integrated in-line with the press, allowing one pass for optimised production of labels and flexible packaging. Its modular design will enable users to produce labels and a variety of flexible packaging laminates. The solution will also be showcased at Labelexpo in Brussels and will be available upon release of the HP Indigo 20000.

Additional information about HP Indigo digital printing solutions is available at www.hp.com/go/HPIndigoPresses , on the HP Graphic Arts YouTube channel, www.youtube.com/hpgraphicarts , or through the HP Graphic Arts Twitter Feed, www.twitter.com/hpgraphicarts .