New Technology Streamlines Web Production and Mobile Design Workflows For Creative Cloud Members

Adobe has announced Adobe Generator, technology that fundamentally changes the way people work with Photoshop for web and screen design. Generator is a platform that brings Photoshop to the heart of the design process, enabling greater interoperability between Adobe Photoshop CC, Adobe Creative Cloud and third party applications. Also new -- and available today for Creative Cloud members -- is a Photoshop CC feature built using Generator technology, which streamlines web and screen design by delivering image assets in real time to save users the tasks of extracting, cropping, sizing and exporting. Additionally, new connectivity between Adobe Edge Reflow CC and Photoshop gives users the ability to take Photoshop assets directly into Edge Reflow with just one click. Edge Reflow is a design tool focused on creating responsive web designs.
"Today we're excited to usher in a new era of Photoshop productivity for anyone designing for the Web or mobile apps," said Winston Hendrickson, vice president of products, Creative Media Solutions, Adobe. "Now with Generator, customers can skip the hassles of slicing and exporting from Photoshop and speed up day-to-day web and mobile app production through an intelligent and customisable workflow."

The first Adobe Generator features for Photoshop CC and Edge Reflow include:
Real time image asset generation gives Photoshop CC users the power to eliminate time consuming production steps while ensuring their designs are properly implemented both on the desktop and mobile screens
Tagged layers and groups in Photoshop CC are automatically saved and updated in real time as individual files, in the format selected

Layers can now be exported as JPEG, GIF, or PNG with a variety of options, including scaling for Retina displays and varying levels of compression

In one click, Edge Reflow CC can import Photoshop CC assets, including images and text directly into Edge Reflow, allowing designers to immediately begin their responsive design process and reduce manual production steps

The Adobe Generator technology platform has an easy to use JavaScript API, paving the way for third party apps and services developers to create similar tools that integrate with Photoshop CC. To accelerate the creation of more third party apps, Adobe has released Generator and the real time image asset generation feature as open source projects. More information is available at http://github.com/adobe-photoshop .

Membership Plans and Availability
These updates to Photoshop CC and Edge Reflow are available immediately to Creative Cloud members. Current Creative Cloud members receive this innovation as part of their existing membership, at no extra cost. Individual, education, team, government and enterprise membership plans are available. For pricing details, visit: https://creative.adobe.com/plans
For more information, visit http://www.adobe.com/uk/ .