|International Paper Launches ‘Little Green Kit’ Online
International Paper has announced the launch of its ‘Little Green Kit Online’. Part of a straight talking initiative developed by International Paper to make it easier for people to understand some of the key facts about how sustainable the pulp and paper industry really is, the ‘Little Green Kit’ Online tells the International Paper EMEA Sustainability Story so far. At www.little-green-kit.com it brings together for the first time electronic versions of the company’s print publications ‘The Little Green Book’, ‘The Little Book of Commonsense’ and ‘A Matter of Credentials’.
‘The Little Green Book’ dispels the common myths and misconceptions about the pulp and paper industry in relation to sustainability while ‘The Little Book of Commonsense’ reminds every one why paper is as good, as relevant and as right today as ever. ‘A Matter of Credentials’ finally brings together our combined sustainability track record and future goals at International Paper.
“Sustainability has been at the core of everything International Paper represents for over a century and the kit has helped to tell that story,” said David Higgins, Director Government Relations, Communications & Sustainability at International Paper EMEA. “Over the years it has proven so popular that now we have produced an electronic version.”