|Innotech Digital launch major customer marketing support programme for PSPs - Signature Marketing Toolkit
As one of the UK's largest stockists of display graphic hardware and consumables to the wide format print industry, Innotech Digital leads the way by helping print service providers (PSPs) streamline their marketing and stay ahead of the competition with the launch of their online "Signature Marketing Toolkit".
The Signature Marketing Toolkit features a comprehensive range of online marketing assets which PSPs can download, customise and use to advertise, demonstrate and even educate their customers on hundreds of products in the Innotech range. All marketing materials are completely unbranded and ready for PSPs to personalise and promote their own company.
Kieran Dallow, marketing manager at Innotech Digital explains the reasoning behind launching such a programme. "In today's competitive climate we are continually thinking of new ideas to help our customers take positive steps towards growth. We wanted to come up with something new, a fresh approach to enable our extremely busy customers to co-operatively market our products, but using their own brand. We are very aware that most PSPs are owner-managed businesses and sometimes marketing, though important to them, is left till last simply because other jobs take priority. At Innotech, we have a very experienced and skilful marketing department and we felt that this was a service we could offer out to PSPs directly that would prove extremely valuable."
Access to the Signature Marketing Toolkit is via the Innotech Digital website. Once a user logs in to their trade account, they click on the marketing support button on their dashboard and this brings them into the marketing portal. Users can filter by product category which includes: Exhibition & Display, Digital Print Media, Point of Sale, Digital Signage and Presentation Media. Marketing tools available in each section include Product Images, Data Sheets, Product Videos, Assembly Instructions, Artwork Templates (where applicable), E-shot Templates, Catalogues and much more.
One of the most powerful tools on offer to PSPs is the own branded Display Guide using their own corporate colours and logo - allowing companies to immediately extend their product offering with hundreds of display products for markets including POS, Retail, Exhibition & Display, Coprporate and Education.
"To be able to offer hundreds of additional new products without the need to hold stock or having to design a 100 page catalogue yourself is powerful. Our own Display Guide has taken over 200 man hours to create, pulling together images, text, specifications, market information as well as design and editing time. We are thrilled to offer a fully rebranded version to our loyal customers and we will print the first run totally free of charge.
Innotech Digital's marketing department is also offering FREE online marketing tools for select customers which includes a fully brandable website dedicated to display solutions. The display website allows the PSP's customers to build a wish list of products and request a quotation. Customers can choose any number of products from the extensive Innotech Digital portfolio of products including modular signage systems, roller banners, light boxes, outdoor displays, point of sale accessories and many, many more.
"The online marketing tools in our Signature Marketing Toolkit are extremely powerful and as we've seen with our own investment in our e-commerce site last year, offers an alternative way for customers to interact. We wanted to share our extensive knowledge of online marketing with our customers by creating their own dedicated display solutions website, so that they in turn can benefit from offering our full product range online to their customers."
"No other distributor in the market offers such a massive archive of brandable marketing materials and sales tools. This year we took the decision not to spend money on trade show exhibitions and instead invest in marketing tools that our customers could use - thereby directly investing in our customers. Offering these resources for free to our customers via the Signature Marketing Toolkit is testament to our commitment and dedication to the wide format print industry and the hard-working PSPs and signmakers that make up our industry. It couldn't be easier”