Wigston Paper welcomes new industry specialist to its business development team

Wigston Paper has welcomed industry specialist Jane Guildford to its business development team. Her focus will be representing Wigston Paper in London and the South, including working with creatives and printers and also promoting new products as they come online to extended markets such as the luxury packaging and book publishing sectors.

Jane, who has more than 10 years' experience in paper sales and development said: "Wigston Paper is a well-respected company in the commodity-grade paper sector, and when I heard that they were moving into the creative paper sector in the London area that sparked my attention. Having sold ‘white papers' for the past 10 years, I knew that promoting and selling coloured papers and their possibilities would not only be a welcome challenge for me but I would learn much along the way."

Jane's focus will include spearheading the launch into the marketplace of Wigston Paper's new Senses® range of 35 modern shades of premium coloured paper and board designed specifically with creatives and designers in mind.
The Senses® range, due to be introduced this summer, was developed with artisan European paper makers using trend reports and in-depth market research over twelve months and backed by Wigston's decades of experience in the paper market. The range is 100% trend driven and answers the demands of the creative industry for a new, modern and inspirational range of creative paper and board for the 21st Century.

Jane has a strong track record of promoting the uptake of new innovations. Prior to joining the paper industry, she spent 15 years within the Business Intelligence Centre of global research organisation SRI Consulting, which conducts research on emerging technologies and the opportunities they offer within different industries, helping companies keep abreast of any forthcoming changes that might affect their business.

Jane added: "I am very much looking forward to being involved in exciting projects across all sectors. There are many applications that use paper and board and each one is unique in shade and texture. It's always interesting to see the evolving trends in paper choice and how and why they change over time."
"As a priority in my new role I will be targeting the people who specify the products being used on projects, including creative printers, design and branding agencies, luxury packaging companies, book publishers and binders - really anyone who would potentially use a luxury range of coloured papers.

"Building on my experience in both innovation development and sales, I like to use a consultative approach - listening to the customer, identifying their paper needs and, using the knowledge about creative papers I have gained over the years, helping them make the right paper choice for their project."

Director Rob Walker added: "We're delighted to have Jane on the team, and we know that her collaborative and supportive way of working will bolster relations between Wigston Paper and our customers in London and the South. These are exciting times for us with new product launches just over the horizon, and we believe that Jane's experience and enthusiasm are a perfect fit for both our company and our existing and potential clients."