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Xerox Shows Customers Can Connect Physical and Digital Worlds at PRINT 18

New Xerox Corporation printing technology, workflow software and personalisation solutions were unveiled at PRINT 18 showcasing innovative ways to bridge the physical and digital worlds so businesses can grow and succeed in the competitive graphic communications market.


Xerox is introducing two new features for the Xerox Iridesse® Production Press – High Definition Emulsion Aggregate (HD EA) white dry ink and extra-long sheet sizes. The Xerox Iridesse Production Press launched in May 2018 as the first digital press that can print CMYK and up to two speciality colours in a single pass at 120 ppm with spot-on registration.
With the new HD EA white dry ink, print providers can apply special spot effects to transform ordinary printed pieces into ones with a unique physical look and feel. It can be layered under or over CMYK – or both for double impact – on a wider range of media including black, transparent or metallic stocks, craft paper, and synthetics and polys.

Additionally, the press can print on extra-long sheets up to 330mm x 1200mm and can auto-duplex extra-long sheets up to 729mm long. This makes it possible to do a tri-fold brochure that folds to A4 – useful for marketing collateral like menus, product and real estate brochures.

Highly effective, personalised cross-media - XMPie® Circle PersonalEffect® Edition, a software as a service solution for managing your multichannel marketing campaigns, was on display. With this software for automating the deployment of print and digital touchpoints, users can also track results and find out which messages are working best with which people, in which context and in which media.

Adobe Sign will also be integrated into the PersonalEffect platform, so customers can add fully-automated electronic signature workflows to their personalised, omni-channel customer communications campaigns. XMPie PersonalEffect users can now create fully interactive personalised PDFs including buttons and other interactive elements used for form navigation and calls to action.

Output, flexibility and applications boost for Brenva HD - The Xerox Brenva® HD Production Press now has a 40 per cent increase in output capacity, expanded stock choices and a roll feed capability for continuous operation. For customers, it creates new ways to print more jobs faster, which is essential for books and manuals, and transactional jobs. Xerox Brenva® HD Production Press now has a 40 per cent increase in output capacity, expanded stock choices and a roll feed capability for continuous operation. For customers, it creates new ways to print more jobs faster, which is essential for books and manuals, and transactional jobs. Brenva HD has an increased output of 275 A4 size image and 75 A3 size sheet duplex.

The Tecnau SheetFeeder™ BV roll feed system for Brenva HD delivers up to nine hours of non-stop cut sheet paper feeding. The Brenva HD now features an expanded media range, up to 270 gsm, enabling jobs such as postcards or ID cards that require heavier stocks.

Discover more at www.xerox.co.uk