|The inventor of DLSOFT TOUCH® launches DERPROSA™ SANDY ORIGINAL
On rare occasions, a company launches a product on the market making a substantial difference with existing products and leading to new sensations. DERPROSA ™ launches SANDY ORIGINAL, a new matte film, granular to the touch, unique in its kind.
DERPROSA™ SANDY ORIGINAL is an innovative haptic matt film that evokes pleasant feelings of homogeneous roughness to the touch, providing a perfect contrast with the already widely acclaimed DLSOFT TOUCH®. Both products produce a unique and unmistakable feeling, inciting consumers to make purchases or choose a product to the detriment of any other non-laminated or traditionally-finished product. Many Neuromarketing studies have demonstrated the direct and positive connection between the choice of new film textures and the income statement of brands requiring films such as SANDY or DLSOFT TOUCH® in packaging lamination processes.
DERPROSA™ SANDY ORIGINAL is applied just as any other conventional lamination film used in the graphic arts and may be used in any project seeking to achieve a matt finish and an impressive feeling to the touch. Currently, to achieve a similar quality, one has to resort to serigraphic varnishes, which are far from providing the same level of homogeneity and consistency.