|PANTONE’S NEW METALLIC COLOURS FOR GRAPHIC AND PACKAGING DESIGN
Pantone LLC, provider of professional colour standards for the design industry, has introduced Pantone Metallics for graphic and packaging design; a collection of metallic spot colours intended for use on printed products, packaging, branding, and other collateral. This addition to the Pantone Graphics System enables designers, brands, and printers to specify and produce luxurious, dazzling colours, in a more versatile and cost-effective way when compared to other commonly used metallic applications for print.
The new Pantone Metallics combines the prior Premium and regular metallic publications into one robust collection and includes a new rose gold base ink and 54 other new colours. The full selection features 655 trend and market relevant metallic shades that are globally available off the shelf and designed to enhance projects.
“With their sheen and sparkle, metallic shades instantly capture and captivate the eye, adding visual texture and differentiation from surrounding products on-shelf,” said Laurie Pressman, Vice-President, Pantone Color Institute.
“Entranced by luminosity, iridescence, and holographic effects, our love for metallic and pearlescent finishes continues to build, particularly in packaging design. To address this growing trend, our new metallic palette for print encompasses a range of core metal shades including cool and chic silvers, lustrous golds, earthy bronzes as well as a wide variety of coloured metal tones that take their cue from fashion and lifestyle including; vivid reds, bold pinks, minty greens, watery teals and warming corals.”
The 54 new shades were inspired by the Pantone Metallic Shimmers, recently added to the Pantone Fashion, Home + Interiors System. For designers and suppliers working across materials, this alignment helps ensure that print and packaging colours can be more easily matched to products created in other materials and substrates including textiles, plastics, paint and more – delivering a more consistent colour story throughout every execution.
As the latest update to the Pantone Graphics colour system, Pantone Metallics are intended to complement the existing elements of the system and are available in two physical formats:
Metallics Coated Guide
Ideal for colour specification and communication, a portable fan deck including colour numbers and ink formulations, printed on 100lb paper stock.
All 655 metallic colours arranged chromatically with six colours per page.
Includes education pages showcasing various coatings options and a lighting indicator page to demonstrate when lighting conditions are suitable for colour evaluation.
Metallic Chips Coated Book
For palette development; colour specification and communication; and production reference.
Single-volume three-ring binder with a paper chip saver for loose chip organisation and storage.
Six colours per page of perforated 1.2” by 0.8” chips (six of each colour), printed on 100lb paper stock.
Includes education pages showcasing various coatings options. In addition, all 655 metallic colours for print are available digitally for accessibility and viewing in design software and on-screen applications. Furthermore, brands and their software and systems providers can bring these metallic shades to life in product planning processes by licensing the colour identities and then specifying into their style guides and designs.
Pantone Metallics Guides and Chip Books are now available from XP Distribution.
For more information, visit: www.xpdistribution.com