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Canon celebrates 25-year partnership with Alternative

Canon and Alternative, a leading independent digital document solutions provider, are proud to celebrate 25 years of partnership. The duration of the relationship is a testament to their shared business values and ambitions for growth within a fast changing marketplace.




Following the launch of Canon’s refreshed partner programme in 2018, Alternative is the only UK Canon partner to be awarded Gold, the highest level of accreditation possible, in Pro Print Graphic Arts and in-house Professional Print. It is also the only London based Canon Production Print Accredited partner, putting it in a unique position to serve local businesses of all sizes.

Alternative’s journey to Platinum Partner started back in 1999 when it became a Canon Plus Accredited Dealer. It then went onto become a European Premier Partner in 2008, before achieving Platinum Partner status in 2018.
Dave Allen, Sales Director, Alternative, said: “Canon has supported and nurtured our growth aspirations as we have risen to achieve new levels of accreditation. Together we have established a winning formula by combining market leading products with exceptional customer service, to deliver unbeatable results.”

James Pittick, Director of B2B Indirect Sales, Canon UK said: “As our only partner awarded Gold in Pro Print Graphic Arts and in-house Professional Print, our relationship with Alternative is unique and highlights the value we place in investing in our partners. By providing the channel with a diverse portfolio, partners can be empowered to drive their business forward, stand out from the competition, and support customers’ evolving needs as Alternative continues to demonstrate.
“Alternative’s expertise and distinctive level of accreditation, partnered with its holistic approach to delivery, means our customers receive exceptional service and best-in class solutions. Alternative is a key partner for our Professional Print strategy and we are looking forward to building on our shared success in the years ahead.”

For further information about Alternative please visit www.alternative.uk.com 

Image shows from left to right:
Simon Bridgewater - Managing Director, Alternative
Andrew Thomas – Account Manager, Canon UK & Ireland
Dave Allen – Sales Director, Alternative.