New-look FERO doubles output capacity with Young Shin

Recently rebranded retail marketing firm FERO has revealed that its recent investment in a Young Shin 250 S giant semi-automatic die-cutter will allow it to almost double its output capacity.

Available in the UK from finishing technology specialist Friedheim International, the Young Shin 250 S will run alongside another, smaller semi-automatic die cutter at the company’s production facility in Letchworth, Hertfordshire.
FERO specialises in the production of temporary and semi-permanent point of sale (POS) materials and operates as part of the Branded Group of agencies, a £65m group focused on delivering marketing services that add value to clients’ brands.
Matt Foney, head of operations at FERO, said the decision to invest in the machine was due to an increase in sales volume, with the company keen to bolster its die-cutting capacity to respond to this demand.

“The purchase will significantly increase our cutting volumes, with the Young Shin set to almost double our output capacity per hour,” Foney said. “I have owned and run Young Shin machines at three previous businesses and their quality is unrivalled in the POS large format die cutting arena.”

Investment in the new device comes at an important time for FERO, which recently rebranded from Showcard Print. New look FERO is regarded as one of the leading providers in the POS market sector, counting a number of blue chip companies as clients. Major customers include Tesco, Universal, Superdrug, Sports Direct, Rubik’s and Hallmark.
Foney added “The investment in the Young Shin 250 S forms part of our expansion plans as we look to significantly grow the business. The new machine will support these future growth plans, giving us the capacity to be comfortable with high volume accounts and short lead times”

For further information about Young Shin solutions in the UK, contact Friedheim International.