Platinum Print installs UK's first HP Indigo 12000 with 15K Value Pack

Platinum Print Ltd, full print service provider in Yorkshire, has become the first UK site to install a HP Indigo 12000 with 15K Value Pack, which will enhance customer offerings as it further expands its digital capabilities.

The family run company – offering marketing, design, print, signage and direct mail solutions – specialises in delivering a range of high value applications, from complete packaging services to point of sale and beyond, working with globally recognised brands such as the NHS, HARIBO and CLOUD NINE, from design to conception.

Platinum Print is growing rapidly and has its sights set on expanding into new markets as the company evolves into a digital led business. The company works with some of the biggest brand names in the food and beverage sector including Seabrook crisps and Slingsby’s gin, and wants to accelerate its growth plans and venture into innovative new applications. The investment in the HP Indigo 12000 will improve its offerings for short run packaging, personalised direct mail and commercial prints with the unique finishes its high profile clients’ demand.

Additionally, Platinum Print invested in the HP Indigo 15K Value Pack, which is designed to accompany the 12000 press to help expand its value proposition as a fully fledged marketing solutions provider. The value pack gives a boost to productivity and profitability with AI-driven efficiency, and high value, multi-substrate short run production, giving the same superior print quality of more expensive presses for a much lower cost.

“We chose to invest in HP Indigo 12000 because of the superior quality and lightning fast efficiency – and with the 15K Value Pack, we're able to broaden our customer offerings and take on exciting new jobs with confidence,” commented David Wyvill, Managing Director of Platinum Print. “The additional software offerings from HP Indigo, like PrintOS, will become a pivotal part of the transition to a digital print set-up at Platinum, and will enable us to become more automated and hands-on when we need to.”

The investment in an HP Indigo 12000, the world's best selling B2 digital press, will also help Platinum Print to meet its own sustainability goals without compromising speed or quality. Keen to partner with a vendor that has strong sustainability credentials, Platinum Print valued the carbon neutral manufacturing of the HP machine. Additionally, the HP Indigo 12000 offers reduced production waste, a take back programme and energy efficiency.

The 75 cm format HP Indigo 12000 Digital Press produces the widest commercial application range with superior print quality, high productivity, and wide versatility. Built on the bestselling and proven HP Indigo 10000 Digital Press, the press brings breakthrough printing capabilities that extend unique, high value opportunities to grow business.