imageData Group expands print capabilities and reduces carbon footprint

UK based print service provider imageData Group has installed an HP Indigo 100k digital press to increase its print capability and reduce its carbon footprint.

Family owned imageData Group has been operating at the forefront of marketing communications and providing pre-media creative, print, fulfilment and installation materials for the UK’s leading retailers and corporations since 1989. The company boasts a comprehensive print offering, specialising in high quality POS solutions for the retail sector, printed product support for manufacturing companies and high impact, print advertising campaigns.

imageData had noticed changes in its customers’ purchasing behaviours, most notably the demand for shorter print runs from its retail clients, who were pressured from buyers to change pricing and deals at the last minute. Having always embraced cutting edge technology and recognising the benefits of digital printing, imageData was keen to move forward as digital technology progressed and begin offering a wider variety of services to new and existing customers.
As a provider of personalised campaigns, the company saw an opportunity to move from B3 high speed digital printing to B2, which would open up a completely new area of personalisation. The company therefore decided to invest in an HP Indigo 100k Digital Press for its Willerby site to enhance its ability to offer customers the highest quality service, in the most efficient and cost effective way.

Not only does the new press enable the company to increase its print capacity with the ability to print variable data up to B2 (an area it previously has not been able to fulfil), most importantly it allows for faster turnaround times. Thanks to the HP Indigo 100k’s faster speeds and increased sheet size, imageData can now print up to 6,000 variable B2 full colour sheets an hour, enabling the company to meet ever decreasing turnaround times.
With sites spread out over 250 miles across the UK, from East Yorkshire to East Sussex, imageData Group found itself having to transport work across its three sites to utilise finishing capacity, in order to meet increasing customer demands. As an industry leader that prides itself on innovation and driving change, imageData Group wanted to explore ways to reduce its carbon footprint without compromising on service to customers.
The introduction of the HP Indigo 100k Digital Press will allow the company to limit its carbon footprint by offering low environmental impact printing and reduce the need to travel between sites for various finishes. This will in turn contribute to its overall faster turnaround times, as it means products can be printed, finished, packaged and delivered to customers all from one site.
As well as increased productivity, imageData is now able to process a variety of orders with maximum flexibility. The new 100K Digital Press has been integrated amongst the company's existing litho printing capabilities, giving the imageData the right balance of digital and offset to offer greater flexibility in its jobs and become more competitive within the B2 market.

imageData has also seen improved quality outputs, praising the press’ vibrant colours and ability to run a wide range of substrates inline without the need to interrupt production. It also now has the opportunity to collate items larger than A3 within the print which can increase the speed and accuracy in which jobs can be packed.

When commenting on the new installation, Pete Shaw, Production Director for imageData Group said: “As a company we have been looking at the B2 Digital market for many years. We now feel that with the quality and speed of print achievable on the 100K, it is the perfect time to invest in more energy efficient machinery that will not only help us to achieve our client’s needs, but to meet them in a more environmentally sustainable way.”

Dave Prezzano, Managing Director, UK & Ireland, HP Inc., also added: “I’m delighted to see imageData Group experiencing the multitude of benefits to digital printing with its new HP Indigo 100K digital press. In particular, how the new press has allowed imageData to reduce their carbon footprint by limiting the need to travel between production sites. All HP Indigo digital presses are designed with the environment in mind – as well as manufactured carbon neutral, they support eco-certified materials and offer reduced production waste and energy efficiency.”