|Antalis’ curious metallics papers create luxurious gin branding
Antalis’ Curious Collection Metallics papers were used for Shivering Mountain Gin’s brochure cover, business cards, and the bottle label for both their Premium Gins.
Shivering Mountain Gin’s distillery is in the Hope Valley of the Peak District. The location creates the perfect conditions for the botanicals used in the making of the gins and provided inspiration for the name and packaging of the brand.
The branding, packaging, merchandise and bottle design was created by The Allotment branding agency. The choice of sustainable print substrates was key to achieving the quality and effect the client and agency required to deliver the brand’s story.
James Backhurst, co-founder and creative director of The Allotment has worked with Antalis through his career. Within the Curious Collection Metallics papers, he found the ideal stock to use for the Shivering Mountain Gin brand. The entire Curious Collection, including Curious Metallics, is carbon balanced by Antalis in partnership with World Land Trust, offering clients all the benefits of beautiful papers with the advantage of helping to reduce environmental impact.
Curious Metallics Ink is a paper and board with a deep blue shade and a shimmering metallic lustre, bringing the desired mineral effect and complementing the copper foiling used in the design. Using weights ranging from 120gsm up to 300gsm, Curious Collection Metallics Ink was used for the brochure cover, business cards and the bottle label for the brand’s Premium Dry Gin, while Curious Metallics Red Lacquer, a deep metallic red colour, was used for the Premium Pink Gin labels.
Both the client and the agency were delighted with the finished result. James explains: “We did lots of testing; the area of foiling on the brochure needed four blocks to ensure we retained the pattern details. The product performed brilliantly on both the heaviest and lightest weights. We also tested to see if the alcohol would make the colour run on the stock. The product’s sustainability was also important – at The Allotment, we try to reduce the carbon footprint as much as we can.”