At Labelexpo Europe 2025, Avery Dennison will mark 90 years of “Making Possible” by showcasing how its materials science and digital identification solutions continue to unlock new value for customers across the value chain.

The company’s exhibit will be headlined by a keynote appearance from President and CEO Deon Stander and will feature breakthrough solutions addressing some of today’s most urgent business challenges. The stand will also offer a bold look into the next decade of innovation - from advances in circular packaging and intelligent labels to breakthroughs that will drive sustainability efficiency, shelf appeal and performance.

Helger Reitsma, Vice President of Marketing, Label and Packaging Materials EMENA at Avery Dennison, commented:
“Labelexpo is a world class stage for showcasing the best of our industry, and we’re proud to mark our 90th anniversary by sharing how our innovations are helping customers stay ahead. Whether it’s rethinking materials for a more circular future, enabling connectivity and creativity in packaging and beyond, or simplifying complex compliance demands, we’re focused on unlocking new possibilities by connecting the physical and digital to solve some of the world’s most complex challenges.”



Avery Dennison’s stand will include:

Helping customers navigate circularity

The stand will bring the science of packaging recyclability and material reuse to life, showcasing solutions for every packaging format. Through real time demonstrations, visitors will see how innovations like label release technology make it possible to recycle and reuse materials more effectively, helping brands stay ahead of tightening legislation and rising consumer expectations. Innovations on display include:

AD CleanFlake for PET
AD CleanGlass for glass
AD CleanFiber for paper and cardboard
Film label solutions for HDPE

Packaging that captivates on shelf and connects with consumers

A dedicated retail zone will spotlight packaging innovations designed to boost shelf appeal and drive consumer engagement, including the newest luxury materials from Avery Dennison’s Infinity and Sensorial Collections as well as demos featuring RFID and NFC solutions.



Powering visibility from source to shelf
An interactive display will show how RFID technologies deliver end to end transparency, enabling real time tracking from production to point of sale and helping businesses optimise operations and reduce shrink.

Driving compliance and safety

Avery Dennison will also present its latest functional material and RFID solutions for automotive and EV batteries supporting greater traceability and connectivity. For the pharmaceutical sector, solutions are designed to improve patient safety and meet strict regulatory standards through improved product authentication and supply chain visibility.

www.averydennison.com