The Durst Group, a manufacturer of advanced digital printing and production technologies, has announced the appointment of Chris Schowalter as the new Global Sales Director Software. This decision underlines the company's strategic ambition to further expand its software solutions for the printing industry.

With over 20 years of experience in the printing industry, primarily in inkjet, Chris Schowalter has a deep understanding of evolving software technologies and how they interface with workflows and printing devices. His experience in the US and Europe has given him a comprehensive understanding of global business opportunities. Throughout his career, he has ensured that customers have access to the right solutions to overcome bottlenecks and challenges, supported by appropriate distribution channels or direct partners. His customer focused approach and strategic vision have consistently delivered exceptional results.

In his new role, Chris Schowalter will lead the development and execution of Durst's software division's global sales strategy and support the company's international sales teams. He will also play a key role in developing customer relationships, identifying customer needs and driving efficiencies throughout the process in line with the "Pixel to Output" strategy.
"We are delighted to welcome Chris Schowalter to the Durst team," says Michael Deflorian, Business Unit Manager Durst Software & Solutions. "His expertise and vision will be invaluable as we continue to innovate our software solutions globally."

"Today we recognise that customers not only need productive and reliable printing systems to meet the trend towards shorter turnaround times, but also aim to automate production processes to reduce operating costs. With our comprehensive 360 degree offering, we offer a complete solution that gives us a clear competitive advantage," says Christian Harder, VP Sales Durst Group.

"Durst not only delivers high quality printer hardware, but offers customers a holistic solution that uses software to increase productivity and minimise touchpoints - that's more than impressive. I'm honoured to join the Durst team and bring my 25 years of experience in software and colour to help our customers increase productivity and improve process efficiency through advanced software solutions," says Chris Schowalter.

www.durst-group.com