Colour psychology leverages the unconscious associations people have with colours to influence emotions, perception, and purchasing decisions, with each colour carrying distinct meanings and evoking specific feelings. 



For example, blue communicates trust and stability for financial brands, red creates urgency and stimulates appetite, and green represents nature, health, and prosperity. Choosing the right colours can significantly impact brand recognition, customer impressions, and brand appeal by shaping a brand's desired message.
 
Here's a breakdown of favourite colours and their typical marketing associations:



Red:
Associated with passion, energy, and power, but also danger and aggression. It creates urgency and can increase appetite, making it popular in fast food marketing. 

Blue:
Evokes feelings of trust, security, loyalty, and reliability. It's commonly used by financial institutions, tech companies, and healthcare brands to appear dependable. 

Green:
Symbolises nature, health, growth, and tranquillity. It is used to represent environmental friendliness, health, and financial stability. 

Yellow:
Represents happiness, optimism, warmth, and cheerfulness. It can be effective for grabbing attention but should be used carefully to avoid negative associations like fear or anxiety. 

Orange:
Conveys warmth, enthusiasm, confidence, and creativity. It's a youthful and energetic colour, often used by brands for a friendly and stimulating effect. 

Purple:
Associated with royalty, luxury, wisdom, and imagination. It can convey class and sophistication but also excess or extravagance. 

Black:
Communicates sophistication, power, elegance, and authority. It's effective in luxury branding and for conveying a strong, elegant presence. 

White:
Signifies purity, simplicity, cleanliness, and a modern aesthetic. It often conveys a sense of innocence or spaciousness.

New Business Best Practice

To best catch your customers corporate colours, send out some samples of printed products that are on brand. They will love the attention.

Further Reading And Research In Print

www.QuickPrintPro.co.uk

www.BestBlogsInPrint.co.uk

www.PrintTradeExpo.co.uk