Top Bloggers Rights this month go to Chris Crawford, Territory Sales Manager for Southwest US, Drytac.

One of his blogs, “Maximising Impact With Short-Term Event Graphics” has been showcased on Quick Print Pro's Best Blogs In Print website.

The stats add up to Chris Crawford being awarded the print industry top blogger of the month accolade.


Maximising Impact With Short-Term Event Graphics

Short-term events such as trade shows, pop-up shops, corporate gatherings, or even weddings all have one thing in common: they move fast and are over before you know it.

That’s why print providers need to ensure the graphics they produce for these events make a big impact in the short time they're on display. With tight deadlines and fast turnarounds, printers need materials that install easily and remove cleanly - without any hassle.

Before we dive into the materials best suited for these applications, let’s look at the types of graphics typically used - and where new opportunities may exist.




Where short-term graphics shine

Some of the biggest markets for temporary graphics include trade shows and corporate events, where exhibitors are eager to capture attention quickly. Popular applications here include custom wall wraps, floor graphics, and window decals - all designed to make booths and branded spaces stand out.

For weddings, printers may be asked to create personalised signage and decals that add a unique touch to someone’s special day. Dance floor and bar wraps are especially popular for elevating the overall look of the venue and providing memorable photo opportunities.

Pop-up shops benefit from bold graphics that attract foot traffic and establish a strong, temporary brand identity. Short-term graphics also work well for limited time sales and seasonal promotions in permanent retail locations.

At sporting events, temporary graphics play a vital role in branding, sponsor visibility, and wayfinding. Similarly, at concerts and festivals, graphics help guide attendees while also being used for striking stage backdrops and promotional displays.

While the main job of graphics is to set the tone and enhance the attendee experience, they also offer revenue opportunities. Strategic placements on floors, walls, step and repeats, and even tabletops offer premium visibility for sponsors - turning every surface into valuable advertising space.

Of course, graphics need to look great and stay in place for the duration of the event. But when it's time to pack up, removal should be quick and easy. The right removable graphics save time by peeling away cleanly, leaving no residue and causing no damage.

Easy installation, predictable removal

Looking for the right materials? Drytac has you covered with a range of high-quality products that are easy to apply and remove - perfect for temporary installations.

MORE… 

www.bestblogsinprint.co.uk/blog/maximizing-impact-with-short-term-event-graphics