Roland DG has confirmed its attendance at The Sign Show 2025, taking place from 23–25 September at the NEC in Birmingham.  As the country’s premier dedicated signage event, The Sign Show offers a vital platform for innovation, inspiration, and networking in the visual communications industry.



Visitors to the The Sign Show will be able to experience the powerful Dimense DA-640 in action. This distinctive technology, which fuses digital printing with structured embossing, empowers signmakers and designers to create high impact, tactile signage and interior décor with incredible efficiency and style.

The Dimense DA-640 is a cutting edge 64 inch digital printer that combines high definition colour printing with simultaneous structured embossing, enabling the creation of richly textured, tactile prints in a single pass. Engineered for creative professionals, the DA-640 opens up exciting possibilities in custom interior décor, signage, packaging and display applications. Using environmentally friendly, water based latex inks and DIMENSE media, this unique solution delivers impressive results while supporting sustainable production. Its versatility, ease of use, and ability to add dimensional impact to prints make it a standout choice for businesses looking to differentiate their offering.

Rob Goleniowski, Head of Sales for UK & Ireland, comments: “We’re excited to be exhibiting at  The Sign Show, and even more excited to unveil the DIMENSE DA-640 to the UK audience for the very first time. This isn’t just another wide format printer; the DA-640 is a true game changer, offering something completely unique for print companies ready to innovate, differentiate, and take their business to the next level."

As well as live demonstrations of the Dimense DA-640, visitors will also have the opportunity to speak with the Roland DG team about the wider portfolio of print technologies, business building applications, and support services that have made Roland a trusted name across the signage industry.

Roland will be at stand S310 (Hall 3). Register for this must see event today to secure your place. For more information about Roland DG’s innovative solutions, visit www.rolanddg.eu