Diversified signmaking business Signs Express Bristol used Drytac SpotOn White monomeric PVC film to produce an impressive set of window graphics to support Luxe Fitness with the opening of a new gym in Birmingham



Part of the Sign Express franchise network, which includes more than 60 locations around the UK, Signs Express Bristol works with clients across a range of applications and projects such as vehicle wrapping, interior and exterior signage, exhibition displays and promotional banners.

The company recently linked up with Luxe Fitness, a gym operator based in Bristol, on a project for its new facility that will launch in Birmingham later this year. This focused on window graphics to promote the opening of the new gym.

Luxe Fitness is a long term client of Signs Express Bristol, with the two companies having collaborated on similar projects in the past. However, the Birmingham installation presented several additional challenges, primarily that the graphics needed to be installed while renovation work was ongoing and could be removed easily once work was completed. “Luxe Fitness moved into a site at a new, high end building, of which they secured the ground two floors,” said Jake Jenkins, Office Manager of Signs Express Bristol. “We were charged with providing temporary window coverings to hide all the works going on internally but that could also be taken off with very little cleaning effort. This meant sourcing a material that was going to be externally rated, temporary and simple to install.”



After speaking with Premier, the exclusive Drytac stockist in the UK and Ireland, SpotOn White was quickly identified as the ideal solution. Featuring an innovative dot pattern adhesive, the vinyl is easy to apply to walls, windows, glass, and other smooth surfaces, opening up its use for short term graphics across environments such as retail, trade shows and office spaces.

“The main selling factors for us were the external rating and the removability,” Jake said. “Not many temporary dotted vinyls come rated for external use with the same removability qualities as SpotOn White.”

The striking graphics were printed by Super Wide Digital, a specialist trade only wide format print company that Sign Express Bristol often works with, using HP Latex technology. The expert team at Sign Express Bristol then installed the graphics on-location in Birmingham, much to the delight of the customer.

“The Luxe Fitness team was over the moon with the smooth, sleek print and natural matte finish,” Jake said. “They commented on the speed of our installation and the fact we managed to save half a day on a three day project, purely because of how easy the material was to use.

“The support from Drytac was also great. Steve Payne, Product Specialist at Drytac stopped by our unit, which is local to the factory, and we went through the material in depth before placing our order. This really put my mind at ease using a new product to us on such a large scale project.”

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