Love Paper, a global campaign promoting the attractiveness and sustainability of print, paper and paper packaging, is launching a brand new initiative for the industry to collectively champion paper and sustainability to consumers and businesses.




Even in today’s digital world, paper remains unique in its ability to touch our lives. Paper is renewable, recyclable and the natural support of new ideas and creativity. There are many misconceptions relating to paper, print and paper packaging. 37% of European consumers believe that paper and paper packaging are bad for the environment.(1) Whilst only 18% believe the paper recycling rate exceeds 60%(1,) when in fact it’s 79%(2,) the highest of any material in Europe.

“Running from the 3rd - 7th February, we encourage all printers, paper merchants, packaging manufacturers and all those who operate within the sector to support Love Paper week and use the materials available to inform their clients, customers and consumers more widely, why paper is such a sustainable, effective and attractive medium.”, says Josh Birch, Campaign Manager for Two Sides UK.

“Whilst the 1st year will have modest activity, the goal is to grow it year on year to be a truly recognised week amongst the industry, businesses and consumers alike. We want to mobilise everyone in the world of paper, from direct mail and print publishers, to sack paper and corrugated card, to celebrate Love Paper Week.”

How To Support Love Paper Week
To promote the launch of Love Paper Week there will be simple assets and resources, communicated widely, for the industry to use through social media and other individual company communications.

This includes:

• Social media messages, graphics/videos, and profile frames

• Email footers

• Virtual backgrounds

• The Love Paper Week branding

To find out more about Love Paper Week and download the resources to help champion paper, visit www.lovepaper.org/lovepaperweek

Sources:

1. Two Sides Trend Tracker Survey, 2023

2.  Cepi, Key Statistics, 2023

To find out more about the Love Paper campaign: www.lovepaper.org