To be attributed to Gavin De Boos, Director, VB Media

People are getting more savvy about what they want their software to deliver for them. It’s no longer about having one product to do one job; printers are looking to their software setups to help them reduce mundane elements of their workload and free them up to focus on tasks that deliver real value. Without a doubt, 2025 is going to be a big year for software integration and automation.

We’re certainly seeing a lot of that in e-commerce implementations that we’re working on with customers. They don’t just want an e-commerce website that can take orders. They want an e-commerce website that can take orders, enable personalisation or customisations, integrate seamlessly with their production workflow, both in-house and through outsourcing, and then take payment or generate an invoice.

Print businesses, and some non-print businesses too, are increasingly looking for ways to sell print anywhere, anytime, including outside of traditional office hours and beyond their in-house capabilities. For those that embrace that way of working, the future is bright.

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