The print and paper advocacy group, Two Sides has announced that its newest member is Visitor International, the International Association of Visitor Information Providers.
Visitor International’s global member companies specialise in providing visitor information to guide travellers in-destination. They primarily distribute printed brochures, maps, and guides on behalf of their clients to influence trip takers and drive business to them. Many also produce their own visitor guides, ensuring high quality, engaging, and accessible information reaches travellers when and where they need it
“The members of Visitor International view print on paper as a powerful and effective means of communication. Visitor brochures are a trusted and tangible source of information that visitors actively seek out. Not only do they drive engagement and influence decision making, but they are also a sustainable choice,” says John Rice, President, Visitor International.
Rice continues, “Printed visitor brochures are recyclable, biodegradable, and produced using paper sourced from responsibly managed forests. Our members are committed to responsible print management - ensuring materials are well maintained, distributing efficiently to reduce waste, and recycling outdated brochures. The environmental credentials of print, combined with its proven effectiveness in visitor engagement, make it a vital tool for tourism businesses worldwide. We are pleased to become a member of Two Sides and look forward to promoting the sustainable story of printed visitor information.”
“It’s always a pleasure to welcome new members. Visitor International’s capability to reach millions of people every year around the world, via printed information brochures, is a great way to help spread the positive sustainable story that print and paper has to tell to consumers. We welcome Visitor International as a member of Two Sides and look forward to working with them moving forward.” says Josh Birch, Campaign Manager of Two Sides UK.
By joining Two Sides, Visitor International has access to a large library of co-brandable communications tools, consumer research, industry leading information, sustainability advice, and events.
For more information about the many benefits of joining theTwo Sides, please visit www.twosides.info/why-join-two-sides
To find out more about Visitor International, visit www.visitorinternational.com