Vivid Laminating Technologies are set to launch their latest innovation, the Matrix ‘FoilLabel’ and Veloton, at this year’s Label Expo in Barcelona, Spain – 16th-19th September.

The new Matrix reel-to-reel digital foiling system makes premium label embellishment more accessible for all label printers.

The Veloton solution dramatically increases cutting speeds on positioned multiple cuts, making your production up to ten times faster. This advancement extends the digital cutting capabilities of both roll and cut sheet, making it even more efficient and productive for businesses of all scales.

Building on the proven success of the Matrix range, the new Matrix ‘FoilLabel’ introduces the ability to foil and laminate reel-to-reel and efficiently take up waste from label stock. These new capabilities make it easier than ever for digital printers to add premium metallic finishes and special effects to label substrates, without the high costs traditionally associated with foiling.

“With the launch of Matrix ‘FoilLabel’, we’re opening the door for digital printers of all sizes to embrace label foiling,” commented Gavin Ward, Technical Director at Vivid. “The system brings together the flexibility and quality the Matrix is known for, with reel-to-reel finishing that streamlines workflows, making label enhancement more affordable and accessible than ever before.”




The system includes Matrix Metallic technology to ensure most label stocks will be foilable, including textured material.

The Matrix ‘FoilLabel’ has been designed with ease of use, setup takes less than five minutes, and changing over foil colours is fast and simple, ensuring minimal downtime and maximum productivity.

At Label Expo Barcelona, visitors will see live demonstrations of the Matrix ‘FoilLabel’ in action, showcasing how easily digital foiling can elevate labels with metallic effects and enhanced shelf appeal. The Matrix ‘FoilLabel’ will also be running in conjunction with the VeloBlade Volta, further highlighting the synergy between Vivid’s finishing solutions.

Alongside this launch, Vivid will also be showcasing the Veloblade Volta with the Veloton (10 x faster label cutting) and Velotaper, the ZipCore Packaging Suite, as well as the Matrix Metallic and Omniflow Feeder – further demonstrating the company’s commitment to delivering cutting-edge finishing solutions for labels, packaging, and beyond.

This launch reinforces Vivid’s mission to equip companies with innovative technology that adds value, increases profitability, and helps brands stand out in competitive markets.

Visitors can experience these innovations firsthand at stand 3E15 at Label Expo Barcelona, and at stand P460 at The Print Show 2025.

www.vivid-online.com