The “I Love Print” theme is an apt reminder of why print continues to thrive in an increasingly digital world. At Hybrid, as Mimaki’s distributor for the UK and Ireland, we understand that print is valued not just for how it looks, but for how easily it can be adapted, repurposed and sold across a wide range of applications. And that versatility is a central focus for our stand at Printwear & Promotion Live! this February.



Using the I Love Print graphic as a single creative starting point, our emphasis was on showing how one design can translate seamlessly across multiple products that reflect today’s on-demand buying habits. We started by producing a shaped self-adhesive sticker on the Mimaki CJV200-75 solvent printer/cutter, applied here to a diary but equally suited to countless other surfaces. Stickers remain a powerful, low cost product with broad appeal, particularly in short run and personalised environments and can be as frivolous or practical in their design as required - from ‘I Love Print’ stickers to barcode product decals and safety warning labels.



The design was then carried into garment decoration, produced on a t-shirt using the Mimaki TxF300-75 DTF printer. DTF continues to gain print on demand traction thanks to its flexibility, minimal setup and ability to serve both promotional and retail-style orders.



Beyond textiles, the artwork was then applied to a phone case using the new Mimaki UJV300DTF-75, demonstrating how UV DTF can unlock new opportunities in promotional and decorative hard goods. The final application sees the design transferred onto a mousemat using the TS200-1600 dye sublimation printer, highlighting the crossover potential into giftware and accessories.






Collectively, these examples reflect a broader point. Diversification does not require a complete change in direction, but a considered expansion of capability. For copyshops and print on demand providers, investing in adaptable print technology allows a single creative idea to generate multiple revenue streams – a theme that will be explored in greater depth at Printwear & Promotion Live! on Hybrid’s stand (J20) this February. We look forward to seeing you there!

www.hybridservices.co.uk